A digital twin of European society

We cloned society. Test your ad on it first.

TwinCity rebuilds every region of Europe as simulated residents, from real census data. Show them your ad and see who stops, who clicks and who buys, before you spend a cent.

residents cloned
...
countries
...
census grid detail
1 km²

Residents live, scroll and shop

Building the twinReading census population by age and sex

How the clone is built

  1. 01

    Real population data

    We load official counts for all loaded countries: age, sex, households, income and where people live, down to 1 km squares.

    Eurostat, GISCO census grid, ONS and national statistics offices
  2. 02

    Cloned into residents

    Each resident is drawn from those numbers, with habits, online shopping and a personality that fit their age and country.

    Eurostat ICT surveys, published personality norms
  3. 03

    They meet your ad

    Residents see your ad next to an ordinary one in their feed. They scroll past, stop, click or buy, and tell you why.

    Results are scaled to real ad benchmarks

Set up your test

Add your ad and pick who should see it. Most fields are optional.